Search results for "COMERCIALIZACION E INVESTIGACION DE MERCADOS"
showing 10 items of 23 documents
Las voces del interior rural valenciano: recursos naturales y resistencias al desarrollo
2020
[EN] This paper shows the results of two territorial diagnoses for employment and local development carried out in two rural regions of the province of Valencia. These diagnostics showed that these territories have abundant natural resources, but that lack of competent actors to dynamize them properly; either because they lack the means to do so (access to sources of financing, transport or basic infrastructure), or because they are not trained for it (aging population with lack of training), or because they do not have enough initiative (installed in a comfort zone).
The impact of the farming, abandonment and agricultural intensification on loss of water and soil. The example of the northern slopes of the Serra Gr…
2012
Land abandonment throughout the twentieth century led to an intense landscape transformation in the mountain areas of the Iberian Peninsula. In some cases, and after 50 years of abandonment, agriculture returned with the development of commercial farms and the intensification of the agrarian activities. In the Easter Iberian Peninsula, following the abandonment of olive groves, vineyards and cereals during the 50's, has been in the past two decades the expansion of intensive citrus production on sloping terrain. Geomorphological transects and simulated rainfall experiments have quantified the impact of traditional rainfed cultivation of the 50's, abandonment, and the intensification of farm…
Tecnhiques for sentiment analysis in Twitter: Supervised Learning and SentiStrength
2017
[EN] Sentiment analysis on Twitter offers possibilities of great interest to evaluate the currents of opinion disseminated through this medium. The huge volumes of texts require tools able to automatically process these messages without losing reliability. This paper describes two different types of approaching this problem. The first strategy is based on Supervised Learning processes, developed in the field of artificial intelligence. Its application requires some tools from natural language processing along with a classifed corpus as a starting point. The second approach is based on polarity dictionaries. SentiStrength tool is located in this line. It is increasingly applied to studies of…
Policies can help to apply successful strategies to control soil and water losses. The case of chipped pruned branches (CPB) in Mediterranean citrus …
2018
[EN] There is a need to devise management strategies that control soil and water losses in agriculture land to allow the design of proper policies to achieve sustainability. It is the responsibility of scientists to work with other actors to co-construct strategies that will lead to sustainable land-use policies. Using chipped pruned branches (CPB) as mulch can be a viable option because they represent local (in situ) organic material that can restore soil nutrient and organic matter. This research assesses: i) the perception of farmers towards different types of management strategies and CPB's costs; ii) the biomass yield of citrus branches and the impact of CPB on soil properties; iii) ho…
Mediatisation in Twitter: an exploratory analysis of the 2015 Spanish general election
2019
[EN] The mediatisation model in politics assumes that media conveys political messages between parties and citizenship, with the risk of promoting issues that frame the electoral content in terms of competition. These dynamics could distract from the debate of ideas and political policies. However, digital media like Twitter provide direct communication channels between parties, candidates and users. The present research explores Twitter content during an electoral campaign focused on the four issues proposed by Patterson (1980) to assess mediatisation: political, policy, campaign and personal (regarding the candidate). The goal of this research study is to evaluate the degree of mediatisat…
¿Cómo se puede mejorar la competitividad de las cooperativas agroalimentarias?
2017
[ES] El entorno de alta competitividad que existe en los mercados agroalimentarios ha incrementado notablemente la presión sobre todos los agentes que operan en ellos. En el caso de las cooperativas, debido posiblemente a su reducida dimensión empresarial, esta cuestión reviste especial importancia puesto que aboca a estas entidades a adoptar cambios que mejoren su competitividad y aseguren la supervivencia. Existe un buen número de trabajos que analizan el papel de distintos aspectos de gestión sobre la competitividad de las empresas en general, sin embargo no se ha abordado el grado de importancia relativa de dichos elementos. El objetivo de este trabajo es establecer una jerarquía en una…
Runoff initiation, soil detachment and connectivity are enhanced as a consequence of vineyards plantations.
2017
[EN] Rainfall-induced soil erosion is a major threat, especially in agricultural soils. In the Mediterranean belt, vineyards are affected by high soil loss rates, leading to land degradation. Plantation of new vines is carried out after deep ploughing, use of heavy machinery, wheel traffic, and trampling. Those works result in soil physical properties changes and contribute to enhanced runoff rates and increased soil erosion rates. The objective of this paper is to assess the impact of the plantation of vineyards on soil hydrological and erosional response under low frequency - high magnitude rainfall events, the ones that under the Mediterranean climatic conditions trigger extreme soil ero…
An economic, perception and biophysical approach to the use of oat straw as mulch in Mediterranean rainfed agriculture land
2017
[EN] Soil erosion is a key cause of land degradation in agriculture lands; and it is a worldwide threat that must be solved by means of nature-based strategies to be able to achieve sustainability. The use of mulches can be a solution, but there is a lack of information on long-term effects of the use of straw. Furthermore, little is known about the perception of farmers and the economic cost on the implantation of straw as a conservation measure. Eight paired plots were selected in Sierra de Enguera on an agriculture field to determine the effect of straw cover on soil erosion. Four plots were tilled three times per year (Control) and four plots were not ploughed and 0.125 kg m(-2) y(-1) o…
Long-term organic farming on a citrus plantation results in soil organic carbon recovery
2019
[ES] Se ha demostrado que el manejo del suelo bajo agricultura ecológica puede aumentar el contenido de carbono orgánico en el suelo moderando el incremento de los gases de efecto invernadero, pero hasta la fecha las evaluaciones cuantitativas basadas en mediciones a largo plazo han sido escasas, especialmente bajo condiciones mediterráneas. En esta investigación se examinaron los cambios en el contenido de carbono orgánico como respuesta a la agricultura ecológica con cobertura vegetal en una plantación de cítricos en el área mediterránea, utilizando una base de datos de 21 años. El incremento de contenido de carbono orgánico en el suelo fue más evidente tras cinco años desde el cambio del…
The Logic of Gift: Inspiring behavior in organizations beyond the limits of duty and exchange
2016
[EN] Giving without the expectation of reward is difficult to understand in organizational contexts. In opposition to a logic based on self-interest or a sense of duty, a "logic of gift" has been proposed as a way to understand the phenomenon of free, unconditional giving. However, the rationale behind, and effects of, this logic have been under-explored. This paper responds by first clarifying the three logics of action¿the logic of exchange, the logic of duty, and the logic of gift¿and then explains how their balanced integration promises to enhance organizational life and outcomes. Having explicated the unique character and contributions of the logic of gift, the paper further suggests p…